Earth Day was born on April 22, 1970 — chosen deliberately to fall between Spring Break and Final Exams, maximizing student participation in what began as a national environmental teach-in. That single day drew 20 million Americans into the streets and sparked the modern environmental movement.
It didn’t start with corporations issuing press releases. It started with people who were tired of watching rivers catch fire and skies turn brown, who decided that enough was enough and showed up anyway.
Fifty-six years later, the theme for Earth Day 2026 is Our Power, Our Planet. We love that. Because real environmental change has never come from the top down — it comes from the choices people make every single day. What they buy. What they support. What they refuse to accept.
For us, Earth Day isn’t a campaign. It’s a gut check.
What We Actually Believe
We started because a baby girl named Emily had eczema and allergies, and her dad — a master mattress craftsman — couldn’t find anything safe enough for her to sleep on. So he built it himself.
That impulse is still at the heart of everything we do. Not “how do we market sustainability” but “what would we actually want in our own home?” Those are very different questions, and they lead to very different products.
Materials That Don’t Cost the Earth
Conventional mattress manufacturing runs on petroleum-based foam, chemical flame retardants, and pesticide-treated textiles. Every layer carries an environmental cost most people never think about.
We build our mattresses with certified organic latex — harvested from rubber trees that sequester carbon over their lifespan. Organic cotton, grown without the synthetic pesticide load that makes conventional cotton one of the most environmentally damaging crops on earth. Wool that acts as a natural flame retardant, which means we meet federal safety standards without a single chemical treatment.
What goes into our mattresses is what we’d want surrounding our own families at night. It always has been.
Built to Last, Because That’s the Whole Point
The most quietly impactful thing we do is build mattresses that aren’t meant to be thrown away every seven years. On a day like Earth Day, that matters more than ever.
At My Green Mattress, we focus on durability, comfort, and support—so you’ll truly love your mattress for years to come, not feel the need to replace it for the latest trend. Fewer replacements mean fewer mattresses in landfills, and a more sustainable way to sleep.
Because sometimes, the best thing you can do for the planet is simply choose something made to last.
Nearly 20 million mattresses get thrown away in the US every year. Most go straight to landfills, where they sit for up to a century, leaching chemicals into the soil. The best thing we can do about that number is refuse to contribute to it — by making something so well-built it lasts a generation.
Our mattresses carry a 20-year warranty. When someone returns one under our 365-night trial, it doesn’t go to a landfill — it goes to a shelter, a family in need, a place where it can keep doing its job.
Certified Green
It’s easy to call yourself green. It’s harder to prove it.
Every mattress we make is independently certified — GOTS, GOLS, MADE SAFE, and GREENGUARD Gold. Our Illinois factory holds those certifications too, because the standards we set have to apply to how we manufacture, not just what we put on a hang tag.
In an industry full of vague claims and unverifiable promises, we think the only kind of accountability worth having is the kind someone else can check.
Our Power, Our Planet. Starting at Home
The theme this year puts the responsibility where it belongs: with all of us.
Real environmental progress isn’t made in a single day. It’s made in the materials a company chooses to source, the standards they hold themselves to year after year, and the customers who decide that what they sleep on actually matters.
That’s a decision Tim Masters made for Emily a long time ago. It’s one we’re still making every day.
We’re celebrating Earth Day with a 15% off sale on everything on the website. If you’ve been looking for a time to transition to a healthy, sustainable mattress for you or your family, now is a great time.
